- Google Health was not fun or social
- Google Health was not trustworthy
- Google Health was too cumbersome
- Google Health did not involve doctors
- It was hard for Google to partner with insurance companies
- It was too hard to overcome the current reimbursement barriers
- Google Health was poorly marketed
- Google Health received poor C-level support
- Google Health had no advertising opportunity
- Google Health was not useful to consumers (Dolan, B., 2011)
With the demise of Google Health, this does not mean the demise of PHRs. I actually believe that this may be a key tool in the future. The world is moving towards the mobile devices and so many transactions today are moving towards the on-line environment. It is only a matter of time, in my opinion, that "mobile health" will see a renewed emergence. In 2008 a survey was dconducted on perceptions of HIEs and PHRs. Patel, Dhopeshwarkar, Edwards, Barrón, Sparenborg & Kaushal (2010), surveyed 117 respondents and a majority of them stated that they would use PHRs based on certain factors.
- 51% would use PHRs if being treated for a chronic illness
- 90% of the people would use PHRs from the group of respondents with some college education
- 84% of the respondents who had shared personal information over the Internet in the past would use PHRs (Patel, V. N. et al, 2010)
References:
Dolan, B. (2011 June 27). 10 Reasons why Google Health failed. Retrieved from http://mobihealthnews.com/11480/10-reasons-why-google-health-failed/
Patel, V. N., Dhopeshwarkar, R. V., Edwards, A., Barrón, Y., Sparenborg, J. & Kaudhal, R. (2010 July 29). Consumer Support for Health Information Exchange and Personal Health Records: A Regional Health Information Organization Survey. Journal of Medical Systems, 36(3), 1043-1052. DOI: 10.1007/s10916-010-9566-0
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